CP among Portugal's most valuable brands

This year's annual study by OnStrategy, dedicated to "Portugal's 100 Most Valuable Brands", presented a remarkable result: CP - Comboios de Portugal rose to 42nd place in the ranking and was the only land carrier to appear on this list.

This is a significant achievement for CP, especially considering that the brand was not included in the study last year. The result shows CP's growing appreciation and recognition in the Portuguese market, reflecting its resilience and efforts to improve its services.

The Chairman of CP, Pedro Moreira, expressed his satisfaction with this result. "It is recognition of our team's hard work and tireless dedication. Every CP employee has played an important role in building the brand's reputation and delivering excellent service. This result reflects their commitment and dedication," he said.

The OnStrategy study uses Royalty Relief's rigorous methodology by ISO20671 (strategy and strength assessment) and ISO10668 (financial assessment) certification. All brands assessed have publicly available information on annual financial results and brand strength indicators.

Consultancy OnStrategy has been conducting this study since the beginning of the year, analysing Reputation, Strength, Brand Energy and Financial Valuation to provide a consistent view of how brands evolve. The work allows us to understand the variables that shape their value and is distinguished by its comprehensive, systematic approach.

For CP, the result obtained in the study of "Portugal's 100 Most Valuable Brands" represents a significant milestone, demonstrating the strength and energy of the brand, as well as its ability to adapt and thrive in an increasingly competitive market.

The position achieved in the 2023 ranking is proof of CP's commitment to excellence and customer satisfaction.