CP - Comboios de Portugal has been awarded the Superbrands label, a recognition that places it among the top brands in Portugal. The title was awarded at the Superbrands Gala ceremony, which took place at the Museu do Oriente in Lisbon, distinguishing CP as a trusted leader in the transport sector.
CP, the leading rail passenger transport company in Portugal, is thus recognised for its importance and the positive impact it has on the daily lives of the Portuguese. This recognition comes from a consumer study carried out by the international organisation Superbrands, which has distinguished the merit of global brands in approximately 90 countries.
Among a group of 47 brands elected in the 2023 edition, CP stands out as the only representative of the transport sector, becoming part of an exclusive group of brands considered exemplary worldwide.
The evaluation methodology uses an independent study in which consumers spontaneously identify brands that are perceived as unique, trustworthy, satisfactory and recognised, complemented by a careful assessment by the Superbrands Council.
CP's Marketing Director, Carla Botelho Silva, expressed her enthusiasm: "This award mirrors the continuous commitment and dedication of the entire CP team. Being recognised as a Superbrand is an honour and a testament to our commitment to excellence in service and innovation in rail transport. This label is also an impetus for us to continue our mission of offering our passengers a service that not only meets, but exceeds expectations on every journey."
This award reaffirms CP's status as a brand that stands by the consumer, offering an essential service and a travelling experience that resonates positively with the public.